About Us

 Initially designed especially for boys and worn by all, Duke of London is an Australian brand that has been featured in Harper’s Bazaar, Vogue and OK.

Worn by the children of celebrities including the Kardashian clan, the Stefani/Rossdale boys and most recently by Chris and Elsa Hemsworth’s children, as well as Amber Rose and Wiz Kahlifa’s son - this young brand is not slowing down anytime soon.

In 2021, owner Mel Lloyd introduce our gorgeous women's apparel company, Mojo Reverse which brings a feel of femininity to the traditional edge of Duke of London.  We're proud to be able to provide pieces for the whole family and are inclusive of women's sizes 6 to 22/24 while embarking on a journey to become a sustainably focused, inclusive lifestyle company for everyone to enjoy while remaining true to the style and trend our DOL family have come accustomed to.

With over 50 stockists throughout Australia, New Zealand, America, Canada and Poland, this Australian-based fashion label has been dressing children world-wide for the past ten years. The unique and totally on-trend designs always find that perfect balance between uber-cool and utter-comfort. Duke of London has literally taken kids wear to the next level and answered the ‘please help us’ call from fashion-forward mums the world over.


A well love brand for over ten years!


Welcome to our family and welcome to the hip world of Duke of London… a place where fashion has no limits!